Share of voice
A brand's mentioned answers as a share of all mentioned answers across the brands you track, showing how often engines name you versus competitors.
Share of voice turns AI visibility into a competitive race. Mention rate tells you how often you show up. Share of voice tells you how much of the conversation you own compared with the brands you're up against.
How Elite Answers calculates it
In Elite Answers, share of voice is the brand's mentioned answers as a share of all tracked brands' mentioned answers. Each brand's count is the number of answers that mention it at least once, taken from the same answer set.
Across 100 answers, say you're mentioned in 30, Competitor A in 45 and Competitor B in 25. Your share of voice is 30 ÷ (30 + 45 + 25) = 30%.
Using share of voice
- Report it per engine. The leader in ChatGPT isn't always the leader in Google AI Overviews.
- Pair it with mention rate. Your share can rise while your absolute visibility falls, if competitors fall faster.
- Put it in client reports. It's the number executives understand without a glossary, and it's a headline metric in Elite Answers' white-label reports.
Somewhere, right now, an AI is recommending your client's competitor.
Elite Answers is invite-only. Request access through Elite Digital and the team will set you up.