Find out why engines skip your client's site.
- AI answer engines can crawl the site
- Firewall lets AI crawlers through
- llms.txt is published and well-formed
- FAQPage schema on key pages
- Pages open with a direct answer
- User-agent: PerplexityBot
Allow: /
What the audit checks.
AI crawler access
10 checks- robots.txt is reachable
- AI answer engines can crawl the site
- Bingbot can crawl the site
- AI training crawler policy
- Firewall and CDN let AI crawlers through
- Pages are indexable and quotable
- llms.txt is published and well-formed
- llms-full.txt (optional full-content export)
- XML sitemap is available
- Sitemap is referenced in robots.txt
Structured data
11 checks- Structured data (JSON-LD) is present and valid
- Organization schema with logo and sameAs
- WebSite schema
- Product, Service or SoftwareApplication schema
- FAQPage schema
- Article schema with author and dateModified
- BreadcrumbList schema on inner pages
- Review or AggregateRating schema
- Canonical URL is declared
- Open Graph and Twitter card tags
- Clean heading hierarchy (one H1, no skipped levels)
Answerability
9 checks- Headings phrased as the questions buyers ask
- Pages open with a direct, concise answer
- Scannable lists and comparison tables
- On-page FAQ section
- Substantial, crawlable copy on key pages
- Readable sentence length
- Clear definition or TL;DR summary
- Pricing information is discoverable
- Comparison and alternatives content
Authority & trust
7 checks- Author bylines and expertise signals
- About page is linked
- Contact information is easy to find
- Official profiles linked (sameAs)
- Publish and update dates are exposed
- Content updated within the last 12 months
- Customer proof: reviews, testimonials, case studies
Technical health
11 checks- HTTPS with HTTP→HTTPS redirect
- Fast server response (TTFB)
- Lightweight HTML
- Content is server-rendered (visible without JavaScript)
- Language declared on <html>
- Descriptive page title
- Meta description
- Images have alt text
- Healthy internal linking
- Crawled pages return 200
- Mobile viewport configured
Failing checks become a prioritised plan.
Recommendations are ranked by impact and effort and merged with visibility gaps, so a missing FAQ schema and a lost prompt land in the same list your team works from.
Paycove and Invoxa are recommended in 5 of 6 engines. Publish an answer-first comparison page and earn a G2 category listing.
Your firewall returns 403 to PerplexityBot. Add an allow rule for verified AI crawlers.
r/freelance threads are cited 9× in answers where Ledgerline is missing.
AI crawler access
Parses robots.txt per bot — GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and more — and probes your CDN for silent 403s.
llms.txt
Checks presence and structure, then drafts a well-formed llms.txt from your real pages.
Structured data
Organization, Product, FAQPage, Article, BreadcrumbList and review markup, validated from JSON-LD.
Answerability
Question-led headings, answer-first intros, lists, tables and FAQs that engines can quote.
Authority & freshness
Bylines, about and contact pages, sameAs profiles, dates and customer proof.
Technical health
HTTPS, response time, server-rendered content, titles, descriptions and crawl errors.
Somewhere, right now, an AI is recommending your client's competitor.
Elite Answers is invite-only. Request access through Elite Digital and the team will set you up.